Qualitative research on consultancy firms on electronic human resources management applications

Technological developments in the ever evolving and changing information era have brought the change in industries to an inevitab le dimension. The concern of creating a better, high-quality, fast, and productive manufacturing process, has obliged new business models and strategic orientation. Businesses that have to provide competitive advantage must actualize this transformation. Information technologies, artificial intelligence, machine learning, and working data-driven come our way as a fact of life. In this context, Human Resources Management is one of the most important departments affected. It plays a significant role in increasing the competitiveness of the enterprise where there is an increase in strategical importance, an evolution into digital human resources, and a transformation of IT and technology. Balanced and successful management of human resources will provide an advantage in terms of business goals. With digitalization, quality products and quality service improve, and compatibility between administrator and employee is ensured along with communication and motivation among employees. This situation has positive contributions to the outputs of operation of the enterprise and increases its earnings and competitive advantage. A transformation took place in all functions of Digital Human Resources Management and working with data has had an impact on data management, decision-making processes. It was concluded that digitalization has been implemented to a certain extent but has not yet been fully comprehended and implemented as a result of qualitative research conducted within the scope of this study and the findings obtained from the analysis of the data gathered from the interviews with the managers of the companies providing human resources consultancy services.