Elektronik ticarette ikna edici reklam

Persuasive Advertising in e-commerce, is the subject of this research which tried to test and understand it to push customer forward with advertising in cyberspace to purchasing. In this century, competition among big companies is so high and they follow policies to provoke customer to buy only their products. This policies may not be successful, unless in cyberspace advertising is not used as an instrument for persuading customers to buy since this century is century of information communication technology (ICT). All companies and people deal with internet. In this situation, no company would neglect this reality. All companies must recognize and pay attention for implementation of these instruments to raise their electronic trade volume. Internet offers much more opportunities for advertising than classical advertising styles. Nowadays with diminish the size of gadget like cell phone and popularity of social network, any companies must be optimistic about it. The existing marketing literature suggests that persuasive advertising elicits counteractions from competing manufacturers and consequently leads to wasteful cancellation of the advertising effects. Thus, persuasive advertising is widely perceived to be combative in nature. We reach these questions that, is it reasonable to believe that informational advertising is acceptable, however, that persuasive advertising is not acceptable in Iran. In this research, the main aim is to find our main factors of persuasion in advertising for electronic trading like, location, type, addresses, message, temptation and diversity of online advertising. All these factors, has positive effect on advertising and persuasion of in general. However, in this research, field analysis has been made to measure the effects of these persuasive advertising factors on the purchasing decision of the people who are active users of internet and electronic trade web sites in Iran. Although, there is large literature on advertising and the relationship between the advertising and electronic trade, this study will be the first studying the relationship between the main determinants of persuasive advertising and its effect on electronic trade Mainly, at the end of the research made, this result showed that all of these factors has positive effect of advertising persuasion and customer satisfied them to purchase in Iran as well as the countries around the world. Keywords:, e-commerce, internet advertising , persuasive advertising in ecommerce, advertising, online advertising, Iran