An Empirical Assessment of Students Perception of Host Community Toward Town Loyalty; The Case of Famagusta, TRNC

ABSTRACT: This study is analyzed the effect of different university related variables such as university-related antecedent, town-related information, town related offerings and town related facility on the students town loyalty through university/college reputation, student town reputation and student town satisfaction and switching costs. This study has been conducted among the 250 international students of Eastern Mediterranean University (EMU), Famagusta, North Cyprus. This study analyzed the data through use of SPSS analysis, and Pearson correlation. The findings of the study are mentioned that all of the relationship is positive and significant. All of hypotheses are supported. University and destination managers should be careful about the university related information, performance, facility and service to the students due to the fact that the quality of the service directly and indirectly effect on the student loyalty to destination and university and decreasing cost. The managerial implication and limitation of the study mentioned at the end of the study. Student loyalty is used as the dependent variable due to its important in the continuous performance of the town and university. All of the hypotheses study are supported. Keywords: University Reputation, Student Satisfaction, Switching Cost, North Cyprus. …………………………………………………………………………………………………………………………