The comparison of brand loyalty in the different culture university students to global brand: Urumqi-Ankara (China and Turkey) example

Global branded products formed against university students in a different culture, make any difference whether there is a dependence of the brand is the objective of the thesis put forward. Population of the study of global companies operating in China and Turkey are all college students who shopping. However, both China and has a population too large to have a very large area geographically and Turkey against it since it has a smaller population and geographic area population of university students in Ankara province of Turkey is limited to the city of Urumqi in China. Looking at the results of the study, the difference does not appear that much of Chinese and Turkish students is remarkable, in fact, a few details. Age, education level, the two countries due to similarities to provide some feedback on the students a global brand. But due to life-style and socio-cultural global brand preference and loyalty of the Turkish students than Chinese students were very positive.