The influence of "Muhteşem Yüzyıl" Turkish television serial on Kyrgyz origin audience in terms of understanding of culture in light of "cultural indicators theory" of George Gerbner

Television has been the most effective mass media since the day it first appeared and it continues to be popular with its widespread use today. Television is superior to other mass media, because of capturing both visual and audio characteristics. As a result of technological progress, television programs are also becoming increasingly diverse. One of the television programs followed by the audience with intense interest is TV serials. The TV serials which enter into everyday life determines the attitude and behavior of people in many subjects. Being not just a type of TV programs but also a culture carrier, TV serials is reflecting the cultural codes of the society to which it belongs, using such instruments like character, space, dialog, time etc. while telling stories. The main purpose of the research is to investigate how cultural indicators in the TV serials are perceived by the audience and how does it effect on the audience. Keywords: Culture, Society, Television, TV Serials.