Hallyu'nun Kore turizm sayısı üzerindeki etkisinin yapısal VAR analizi

The purpose of the study is to examine the impact of Hallyu on the tourism demand to Korea. Hallyu refers to narrowly 'popularity of Korean popular culture in abroad' and broadly 'Korean culture itself'. Under circumstance that the Hallyu phenomenon is being observed all over the world, yet Hallyu studies only remain in the Korea's neighboring countries and depend on survey method. To overcome such limitation, our study covers 18 countries from five continents and identifies Hallyu as an econometric variable in the SVAR analysis. The SVAR analysis results confirmed that the Hallyu demand influences tourism demand to Korea not only for neighboring countries but also for Anglosphere and European countries despite the geographical distance from Korea. The result of our study will provide a new perspective on the study of Hallyu in a broader range of influence and in econometric analysis.