Irak'ta Corona pandemisinin neden olduğu başarısızlıkları azaltmada e-pazarlamanın etkisi
2023
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Advisor: Dr. Öğr. Üyesi Emir Kaan Cengiz
Abstract (EN)
The Study objective: Identifying the impact of marketing through electronic stores in reducing the failures caused by the Corona pandemic in the Iraqi economy at the two levels (depression, unemployment). Identifying the impact of marketing through social networking sites in reducing the failures caused by the Corona pandemic in the Iraqi economy at the two levels (depression, unemployment). The descriptive analytical approach adopted, The research community consists of those dealing with e-marketing (electronic stores, social networking sites) in the city of Baghdad in Iraq. the number of individuals who responded to the questionnaire reached to 450 people. Data has been entered and analyzed via SPSS software. The study reached a set of results, the most important of which are the following: There is statistically significant effect of marketing through electronic stores on reducing the failures caused by the Corona pandemic in the Iraqi economy at the level of recession. There is statistically significant effect of marketing through social networking sites on reducing the failures caused by the Corona pandemic in the Iraqi economy in the level of unemployment. There is statistically significant effect of e-marketing in reducing the failures caused by the Corona pandemic in the Iraqi economy.
Author
Dr. Ameerah Jumaah Fatehallah Arkawazı
Institution
How to Cite
Ameerah Jumaah Fatehallah Arkawazı (Master Thesis). Irak'ta Corona pandemisinin neden olduğu başarısızlıkları azaltmada e-pazarlamanın etkisi, 2023, Altınbaş University.
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