Use of systematic innovation approach in business development processes

Due to increasing globalization and environmental conditions, companies are required to carry out innovation studies continuously to meet the ever-changing customer demands and expectations, In addition to customer expectations, the company needs to renew its business processes, reduce costs and losses in the process as much as possible, and increase profits and benefits as much as possible. This study was conducted to create a more successful business process in marketing, production, finance and human resources to ensure the sustainability and profitability of enterprises. This study consists of four chapters. In the first chapter, information about the purpose of the study is given. In the second part, the systematic innovation approach of innovation and its types is examined and defined in general terms. In the third chapter, work process mapping, ideality, contrast, useful function and creative business principles were studied. In the last section, the findings of the study are listed and the benefits of the application are shown with a sample study. In addition, this study which is practical study based on observation and measurement, focused on the basic principles in the innovation approach and used for development has conducted to enable enterprises to obtain a more efficient business process with the use of existing and potential resources. Systematic innovation has a wide range of literature and there are many studies in this field. This study has demonstrated the positive and negative consequences of the implementation of the systematic innovation approach in business development process.