Economic situation, marketing and suggestions of fishery products in Isparta

This study was conducted to determine solutions to the problems that arise during the marketing of fish farmers, fishermen, industrialist and fish sellers. In the study, one- on-one interview method was used to collect data and a survey was conducted in accordance with the purpose. In this context, a survey was appplied to fish sellers, fishermen, fish farmers and seafood industrialists in Isparta. According to the data obtained from the survey results. Most importantly, farmers experience problems in marketing the fish they produce. Due to the failure to establish an environment of trust among the farmers, there is a failure o the farmers to act together ( 60.7 % rate ). If fish farmers can act together , it will be possible fort hem to sell their fish at a higher price (by 50%). In addition, the fish farmers who participated in the survey asked, What are the most important prolems you encounter during pproduction? When asked 66.7% of them answered that it was the fluctuations in feed prices due to exchange rate. According to the results of the survey, which sections of fishermen's marketing activities had the highest costs,39% answered that it was transportation costs. The high transportation costs o hunters negatively affect hunters. When asked what kind of evaluation do you make aout the fish prices of fish sellers, it was revealed that fish prices were moderate with a rate of %73. In addition, participants in the survey stated that crayfish and trout are mostly used in fish processing facilities. It has been determined that fish sellers have higher costs in their marketing activities and face negativities and difficulties. These results reveal that there are many problems in the marketing of aquatic products and that solution suggestions should be diverse.