The mediation role of employer brand management which helps employees to engage with the company: A practice

Advancements in technology, improvements in the production area, unpredictable way of fast realization of the change, the need for skilled and creative human resources of enterprises are increasing more than ever. These changes and developments within the framework of technical, social, intellectual, work with staff with practical skills, has been inevitable for businesses that want to maintain their competitiveness and presence. Competition is no longer about only products and services but also is experienced in working with a qualified workforce. Therefore, in order to drive business to keep the skilled workforce and achieve their business goals today is among one of the major problems. Therefore the solution of the problems mentioned "employer brand" of business in recent years favored as an important human resource management application comes to the foreground. For this aim; The employer brand, which is a current topic of human resource management made research its related about organizational commitment, and job charmed clients (devotion to work , loyalty to work). Examinations were included in the study to provide ease to understand the research. In research conducted on the subject of the thesis, the employees of the employer brand is intended to find out whether the effective application of the charmed emotional attachment to the workplace. Research in Istanbul province logistics companies operating on the European side of 450 white-collar surveys distributed by mail to employees (marking multiple choice, is why such empty field some questions), 209 surveys as a result of the responses were included were valid and analyzed. In the analysis of the survey; SPSS statistical was used for 17 different program. The charmed to the survey of employer brand in the business of running the application that the effects of emotional commitment of employees has been found to affect even the emotional commitment of employees to be charmed. Keywords: Engagement, the employer brand, emotional commitment, human resource management