Examination of the relationship between women's level fancy and the moments to watch sports

This research was carried out in order to determine the level of identification of female fans with the team they support in the social framework of sports and to examine the intrinsic and extrinsic motivation factors that motivate them as spectators to watch the competitions within the scope of demographic variables. The study was carried out with the instantaneous scanning approach, which is one of the general scanning models, and the relational scanning model. The study population of the research consisted of female supporters in the western Black Sea and Marmara region. The sample group is; It consisted of a total of 542 participants selected by the simple random sampling method, which is one of the random sampling methods. As a data collection tool in the study; In order to measure the commitment of the fans to their teams, the "Sports Supporter Recognition Scale" was developed by Wann and Branscombe (1993) and the validity and reliability study was carried out in Turkish by Günay and Tiryaki (2003). A Cronbach alpha internal consistency coefficient of 0.96, consisting of 7 questions, was used. To measure their motivation to watch sports, Developed by Polat and Yalçın (2020), a scale of 45 questions with Cronbach's alpha internal consistency coefficient of 0.93 to 0.96, "Extrinsic motivation scale for sports spectators (SSIDSS-9 sub-dimension) and intrinsic motivation scale for sports spectators (SSİİÖ- 7 sub-dimensions)" was used. Since the collected data showed normal distribution, Pearson Correlation analysis, t-test, ANOVA and MANOVA, and Tukey Post Hoc analyzes were used in statistical analyzes from Parametric Hypothesis tests. As a result of the findings obtained; There was a statistically significant difference between the motivations and identification levels of female fans to watch sports, and age, marital status, education level, occupation, frequency of doing sports, frequency of watching sports, the branch they follow, their TV subscriptions, the number of children they have, the team they support, and their purchasing behavior significant differences were found.