Kurumlarda rekabet gücünün sağlanmasında stratejik planlamanın rolü örnek olay: el-Kalam Üniversitesi / Irak

This study aimed to know the relationship between strategic planning and competitive advantage in institutions, as well as to clarify the extent of the impact of strategic planning dimensions (internal environment, external environment, mission, goals) on achieving competitiveness at Al – Qalam university in Iraq. To achieve the study objectives, a questionnaire was prepared, and the SPSS application was used to analyze the data and test the hypotheses. The results of the study proved that there is a statistically significant relationship between the internal and external environment of the institution and the competitive advantage, and it showed that there is relationship between the dimension (mission and goals) and competitive advantage. The researcher recommends institutions to develop strategic plans and focus on the internal environment that includes human resources through training, motivation and promotion, as well as the external environment through analyzing competitors and adapting to economic and demographic changes and government laws ... etc. And showed that the mission and goals affected on achieved the competitive advantage in institutions. Therefore, university owners / managers must make every possible effort to practice more strategic planning activities in order to further entrench the mission of the institution, and to remind them constantly of the goals. Keywords: Planning, Strategic Planning, Competitive Advantage.