Corporate social responsibility and consumer loyalty: Migros example

Corporate Social Responsibility in the entire world has begun to be seen in the 1950s, it is considered a particularly important issue where the debate in Turkey over the last few years a demerge in different definitions encountered in different environments. Corporate social responsibility (CSR) activities in general, by having businessmen authority to make decisions in companies operating in the country by identifying appropriate strategiesto people's belief sand values, can be defined as all the activities related to engaging in activities. The purpose of this study is to examine what the concept of corporate social responsibility means in many world countries, especially in Turkey, and to see what it is used for, as well as to evaluate the impact on customer loyalty by evaluating the corporate social responsibility activities that Migros brand has realized. In this study, it is mentioned how the concept of corporate social responsibility progressed from the birth of the day to the day-long historical process. In addition, the dynamics, advantages and disadvantages of the concept of corporate social responsibility will be examined in this study. In the application section, the objectives and scope of the corporate social responsibility projects, which have been realized, will be evaluated by examining the corporate social responsibility activities that have been carried out from the establishment of the Migros brand day by day. In the application part of corporate social responsibility activities that have done so since the foundation of the Migros brand examining in detail the purpose of corporate social responsibility projects it performs and scope will be considered. Prepared using five Linkert scale survey, people were selected as the target audience. The answers given by people in this question naire applied to a selected part of the population were evaluated through the SPSS program.