Luxury brands social medya use: A study on Facebook

In this research luxury brands purposes of using social media tools and how they are using it was investigated. As a sample of the study 60 brand are selected which are within the LVHM Group. Also within these brands 43 brands were choosed for matching the conditions which were looked for. In the study the brands which were selected were investigated for the purposes of using Facebook as a social media. As a research method content analysis and Chi-squaretest was utilized. According to the results luxury brands are using social media tools mainly for to include corporate in formation, publicize corporate events, promote products and interact with customers. Otherside brands gave a very little space to corporate social responsibility activities, cultural and artistic activities in the social media enviroment. Keywords: Luxury, Luxury Brands, Social Media, Social Media CommunicationFacebook.