The significance of the turqulity project branding and global brand creation

In the first part of this thesis, concepts of branding and branding are examined. In the second part, explanations are made about the introduction of international markets and the concept of globalization. The third part is designed to examine the approach of the Turquality Program which is the first and only state-sponsored branding promotion in the world as a program. In the fourth and last part, the survey study on the forty-one enterprises under the Turquality Support Program was analyzed using SPSS program. The proposal for increasing the effectiveness of Turquality in the direction of these findings has been given.