Contribition to branding of branding and marketing

The variety of products and services bought and sold together with globalization has increased and communication between continents has become easier. This has increased the competitive environment in the market and has led companies looking for profit and continuity into new quests. In the increasing variety of products and services, they want to separate their goods from other merchandise in the market and step forward. In this article, the issue of branding realized in line with this objective has been discussed. Branding is the process of creating a brand in the minds of consumers and giving a meaning to products and services. This process enables companies to gain a competitive advantage by quickly introducing their products and services to consumers. Branding is a strategy designed to clarify what the characteristics of a particular brand are and to give a good impression to the consumer. Firms that go to the branding market, by marketing a certain quality and trust, guarantee itself, the product and the consumer. In this study, researches on the contribution of marketing activities to the branding efforts of companies have been carried out and some results have been revealed.