Brand value analysis of Turkey during the branding process

Industrialization brought a competitive atmosphere among brands in both global and local markets. However, it is seen in the last years that this competitive atmosphere growth from inter-business area to the inter-country area because of the constant globalization. This have even led to the statement of branding of the countries. It is seen that origin of a brand has enormous effects on the success of it in the global market. This is why it is important to understand brand value of each country for prediction of success of companies and products in the global market as a brand. In parallel with this idea, the current study aims to understand of brand value of Turkey with deep analysis through literature. It is expected that the current study will contribute to the evaluation of success of Turkey as a brand in the global market and to the effect of brand value of Turkey on the brand value of Turkish brands. Thus, the current study will help scholars to the process of creating strategies for increasing brand value of Turkey. Anahtar Kelimeler: Brand Value, Globalization, Market, Turkey