The effects of jewelry design on brand and jewelry sector

The history of design is equal to the history of civilization. The beginning of design and jewelry design in modern sense, has come with the İndustrial Revolution. Today, design have taken place on the market as a very effective field. The contribution of the jewelry design to the jewelry sector and branding is a reality to be accepted. This study which we talk about the effects of jewelry design on branding and jewelry sector, consists of five parts. Following the first chapter of the history of design and jewelry design and the motivations behind the creation, there is a technical section that describes the characteristics of a good design team and how are made jewelry design and collections. Our work has continued with the third chapter which discusses the concept of branding in detail and the relationship of jewelry design to branding. After the fourth section, we have included the developments and problems in the jewelry sector of the world and Turkey and our work has been terminated by giving examples from the world and the Turkey to the company stories that have succeeded in design and branding. Within the scope of our work, the necessity of investing in the design units of the companies and the contributions that it provides for the branding and the contributions to the development of the jewelry sector have been investigated.