Job image perception of professional accountants: An application in Trabzon

Accountancy is one of the professional groups that have many functions and are indispensable for societies. These functions include recording the financial transactions of companies, creating their financial statements, analyzing and revealing their financial situation. The factors affecting professional image or taking part in the formation of professional image may differ according to occupational groups. However, the attitudes of professionals who carry out the profession are always among the priority actors in the formation of professional image. Similarly, the professional image of the accounting profession has an important relationship with the attitudes of accounting professionals. The universe of this study, which aims to measure the professional image perceptions of accounting professionals, consists of the professional accountants working in the city center of Trabzon. According to the data obtained from the Chamber of Financial Consultants, it was determined that there are 268 accounting professionals in the city center of Trabzon. Within the scope of the study, 108 interviews were held with professional accountants. Questionnaire was used as data collection tool in the study. The data obtained through the questionnaire were digitized using the SPSS program, descriptive analysis, t-test and anova analysis were performed. The results of the analysis show that the accounting professionals participating in the study find the accounting profession quite stressful and the professiona0 limage is in a better position than many other professions. In addition, professional image perception varies according to the monthly income variable. As the monthly income increases, the perception of professional imageal so increases. Keywords: Accountancy, Image, Professional Image