The impact of death anxiety consumer behavior: The American society in cold war era

Starting at the very early ages of the humankind, consumption became the key element in shaping the humanity as well as societies. Human being can be stated as a consumer in his every stage of life and alters his consumption habits due to numberless factors. This study examines the changes in the consumption behavior of the American Society focusing the impacts of the death anxiety during Cold War era. Starting from 1945 to 1991; Cold War era is a period of systematical warfare leaded by United States of America and USSR (former Soviet Union) and followed by a group of nations. In this stand point; this study focuses on the changes over typical consumer behavior of the American Society being affected from the cold war conditions between 1950 to 1965. Additionally, this work examines the shifts in the lives of a typical American citizen from a socio-economical perspective. During methodical research; content analysis method was conducted in two sections: newspaper and magazine articles, texts and photographs. As a result, it shall not be false to state that the Cold War era – especially the possibility of a potential nuclear war- triggered death anxiety over the American Citizens which in turn had a huge impact on changing consumer behavior radically. When analyzed deeply, the findings addressed that the majority of the American Society invested on goods and services which could reduce or eliminate the effects of potential hostile attacks and shaped their basic lives subsequently. Key-Words: Cold-War, Death Anxiety, Consumption, Consumer Behaviours