A qualitative study on organizational attractivity

Organizational attractiveness is a concept that reflects the degree of evaluation of the organization as a place where the organization can work, and it is generally defined as the positive affective impression of the person about the organization. The concept of organizational attractiveness, which has a positive effect, creates feelings such as liking in the individual. The main purpose of this study is to reveal the views of academicians working at Burdur Mehmet Akif Ersoy University on organizational attractiveness. The study was prepared according to quantitative research methods and phenomenological design was preferred. Semi-structured interview questions prepared in line with the purpose were determined according to the maximum diversity sampling method, which is one of the purposeful sampling methods, and applied to 12 academicians working at Burdur Mehmet Akif Ersoy University. The interviews were held in January and February 2021. The obtained data were analyzed with descriptive analysis technique. Themes were determined according to the research findings and direct quotations were made according to the descriptive analysis technique. As a result of the research, basic themes such as "organizational attractiveness, the elements that make the organization attractive, the advantages of the institution in terms of attractiveness compared to other institutions, the importance of the attractiveness of the organization for the individual, the issues that weaken the attractiveness of an organization" have been reached. Participants; We evaluate the time we spend on our own regarding organizational attractiveness, the attractiveness of the organization, its workability, the factors that make the organization attractive, the social sympathy towards the organization, the ability to constantly renew yourself, the factors that make the organization attractive. You have a chance to put your life in order. Rewarding your work is related to the advantages of the institution in terms of attractiveness compared to other institutions. We seek integration while inside, if you concentrate on your work more easily; this affects your efficiency as well, it is about the importance of the attractiveness of the organization for the individual, the more efficient you are in the organization, the happier you are, the better you do your job, when I evaluate the organization compared to other organizations, I would like the institution that I try to be more attractive to be better. It has been observed that they use expressions such as seeing that there are undeserved people in positions and positions that you expect to have very qualified people, miscommunication between subordinates, disconnected from the city, and the school being far from the city center, regarding the issues that weaken the attractiveness of the organization. Keywords: Organizational attractiveness, perception in organizational attractiveness, qualitative research.