Marketing in private high schools

To advance in scientific and technical fields is the main condition of having a voice in world. That can be possible to educate the individuals with a qualified and efficient education It is a big problem of state's fall down physically and economically with the increased demand to education in the effort to be a member of European Union of Turkey's. The private sector also has been increasing investment in education, in order to settle the deficit of education. Private schools which have corporation status unlike public schools, are organizations which organized the necessities of society, generate and market the knowledge. Parents and students who aren't satisfied from the qualities of public schools' education, prefer the private schools. In parallel with this situation, competition continually increase between private schools. Marketing is so important for the purposes of product's vendition in accordance with the customer's demand, companies' profitability and customer satisfaction. Marketing management occurs some marketing communications components as planning, determination of target audience, generation of literaty publication's contents, pricing, distribution and impact. Consequently private high schools have to follow the marketing strategies by the best way for meet with success in competitive environment and provide quality education services. The purpose of the research is to propound the level of applying the activities about marketing the education services of private high school according to information given by irternet web sites and to make suggestion with these conclusions. An evaluation and classification have been made by examination the contents of web sites in the sense of the annual prize, branch numbers, marketing communications and service quality of 33 school chosen in the research section of the study. In terms of strategy of marketing components, two are found as important. They are educational service and price. With our grading related weighted scoring and common utilization capability of schools, it is seen that each school has a competitive position in their own group. As a result, champion high schools of their own league have to take position on their competitive space and improve appropriate marketing communication strategies in accordance with other schools' positions. Keywords: Service Marketing, Education, Private High Schools