Investigation of reaction consumers with neuromarketing to retro marketing applications

The concept of retro, which carries the meaning of return to the past and to the past, has begun to be used in the field of marketing together with the feeling of longing for today. retro marketing, which we can describe as a reminiscent of a past product, product or pastime, or a re-use of an application adapted to today's conditions; creating a sympathy between the brand and the customers by using the existing link It is very important for its name. In this study; n order to detect consumer reactions to retro marketing products and advertisements, non-invasive experimental research was carried out using the EEG Analysis Method from neuropsargy methods and techniques. Retro Marketing Attempts have been made to determine how the consumers react to the messages in the advertisements and the subconscious thoughts of the consumer.