The role of technology in the development of television work

June 2023, 45 Pages Technological convergence has had transformative effects in the television sector. This study aims to investigate the role that technology has played in the evolution of television work from the perspective of the viewers themselves. And also, to determine the statistically significant effect of the role of technology in the development attributed to the variable (gender, age, education) of television work from the point of view of the users themselves. This research aims to analyze and discuss the role of technology in the development of television work. In "quantitative methodology," the primary method for collecting, analyzing, and determining the relationships between variables was the survey questionnaire. The IBM SPSS version 22 package for path analysis served as the primary statistical software package for processing the data. The questionnaire was randomly distributed to a sample of (100) Netflix users from Bahcesehir University students. The results indicated that a number of studies suppose a positive relationship between the role of technology in the development of television work, while others examine the relationship between users. Because they provide additional support for studies examining Netflix and how the large-scale collection and processing of data about users' behavior can be determined to produce contemporary popular culture, this study's findings make a significant contribution to the research field.