Reputation management institutes of health quality and innovation
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Abstract (EN)
Good reputation of the institution, supported by public opinion, the customers are preferred by organizations overcome the crisis period provides the least amount of damage. Besides this increases employee loyalty, attracts talented employees drying and allows investors to prefer the institutions. Acquiring a planned process that requires a long and reputation, if not managed properly is a value that can be easily lost. Therefore reputation needs to be managed effectively. Health institutions, corporate reputation, quality service delivery and ensuring effective use of resources in terms of importance. As the health care institution is directly proportional to their services but as the process of formation depends on many factors. This study quality and innovation in healthcare institutions the importance of reputation management, executive management unit responsible for the quality perception of the level of quality and innovation with quality and innovation of socio-demographic characteristics was conducted to investigate the effect .
Author
Nezaat Kesici
Institution

İstanbul Beykent University
Hastane ve Sağlık Kur. Yön. Bilim Dalı
How to Cite
Nezaat Kesici (Master Thesis). Reputation management institutes of health quality and innovation, 2014, İstanbul Beykent University.
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