Digital transformation of art and crypto art

The rapid development of digital technologies and the expansion of the art world towards digital fields have brought radical changes in how art is produced, presented and consumed. This change brings with it the emergence of new fields of art, which are difficult to classify, and the emergence and discussion of new concepts. In particular, one of the concepts that has attracted attention recently with its infrastructure and possibilities with an innovative technology in the field of digital art is Crypto Art. As a very new and developing concept, the ongoing debates on the definition, scope, purpose, intellectual infrastructure, features and effects of Crypto Art on the art world constitute the reason for the research. The aim of this research is to investigate the position of digital art in art history, along with the new artistic forms emerging rapidly in contemporary times, and to explore the effects of digital art on art institutions, art market, and artists, considering fundamental topics such as artistic values, originality, ownership, and access. Furthermore, the study aims to examine the potential of digital art and how it shapes the relationship between artists and audiences, within the context of creative processes, aesthetic values, cultural influences, and market Dynamics. In this study conducted with qualitative research method; Crypto art, a new method of creating, exhibiting and trading digital art, where the ever-expanding digital art, beyond being just a technological phenomenon, has become one of the most powerful forms of artistic expression today, due to the ever-increasing interaction of technology and art, Although it is still in its infancy, it is predicted that it will be a much more important factor in the development of digital art in the future with its impact and transformation on artists, artworks and art markets.