Examination of symbolic consumption trends in terms of soci̇odemographic characteristics: A research on Firat University students

With the technological developments experienced today, the increase in product diversity has differentiated the needs of people. The wishes, desires and emotions of the consumers also had an impact on their purchasing behavior and thus changed the meanings they attributed to consumption. For this reason, consumption has also included the fulfillment of sociological and psychological needs, and has become symbolic. People have tried to define themselves by determining their social class through symbolic consumption. The aim of this study; The aim of this study is to examine the symbolic consumption tendencies of Fırat University students according to some sociodemographic variables. The universe of the research consists of students studying at Fırat University. Considering the 37,361 students present, the minimum sample size was calculated as 381 at 0.05 sampling error, and SPSS 25. 0 Package program was used in the analysis of the results obtained from the symbolic consumption scale and personal information. Since it was determined that the data analyzed in the program showed normal distribution, independent groups t-test from parametric tests and ANOVA test were performed at 5% significance level. Hochberg's GT2 and Games-Howell analyzes from multiple comparison methods were made and interpreted according to whether the groups with differences in the Anova test were homogeneous or not. In the study, it was concluded that the symbolic consumption tendencies of the participants differed significantly according to gender, number of siblings, income or