Communication design elements used in social responsibility campaigns: Review of Ministry of Health design campaigns

This research involves investigating the visual materials of social responsibility campaigns prepared by T.C. Ministry of Health according to the principles of graphic design and evaluating them in terms of compliance with graphic design principles. T.C. Ministry of Health prepared these visual materials of social responsibility campaigns in the framework of health communication among 2008-2018. The research was designed in accordance with health communication, graphic design, and social responsibility. The study evaluated mass media of social responsibility campaigns; visual materials such as posters, brochures, flyers, billboards, rackets, posters, promotions, logos and social media designs in terms of graphic design principles. The study underlines educational and informative communication messages of social campaigns and graphic design by employing social responsibility campaigns. This research emphasizes the concept of health communication and the importance of health communication campaigns. The study analyses the data of the social responsibility campaigns of the Ministry of Health among 2008-2018 by quantitative content analysis technique within the framework of graphic design principles.