The impact of strategic agility and absorptive capacity on business innovation

In line with today's changing market conditions, customer demands and expectations and the results brought about by the rapid change in technology, businesses have also had to make change continuous. Businesses that are in constant interaction and communication with their environment are successful in creating value by being aware of the value of information. Businesses that can assimilate information, combine strategic decisions with agility and integrate innovation into their processes gain competitive advantage, create value, achieve flexibility, demonstrate superior performance and ensure sustainability. This study examines the impact of strategic agility and absorptive capacity on business innovation. The research is based on a sample of 177 managers of enterprises operating in Konya province. Surveys were conducted using Likert-type scales and multiple regression analysis was preferred. The results of the analysis revealed that strategic agility and absorptive capacity have a positive and significant effect on business innovation. The findings emphasize the potential of strategic agility and absorptive capacity to enhance business innovation.