Tasarım öğeleri: otel lobilerindeki mekan estetiğinin ve yerleşim erişebilirliğinin müşterilerin duygu ve davranış eğilimleri üzerindeki etkisi

The aim of the study is to emphasis the effect of physical environment of interior space on customer's emotions and behavioral intentions at hotel lobbies. Relevant literature in environmental psychology and marketing was reviewed, and conceptual scheme was proposed. Facility aesthetics and layout accessibility were based on servicescape dimensions and categorical dimension approach was used for analyzing customers' emotions, and behavioral intentions were highlighted for this study. A field study approach was used in this study and a survey was conducted with 78 customers of Eyüboğlu Hotel, located in Ankara. Multiple regression analyses were used, and the findings indicated that there is a positive relationship between facility aesthetics and layout accessibility with positive emotions. Moreover, results proved that positive emotions and facility aesthetics have positive relationship with behavioral intentions.