The new stars of television and cinema world: Products and the effects of product placement on the audience

The New Stars of Television and Cinema World: Products and The Effects of Product Placement on The AudienceWith the invention of cinema radio and television, a new process began for the products and products presentation. Before the invention of writing, marketers sold their products with criers, after the invention of writing with inscriptive materials, finally with aural visual media. The main aim is always selling the products with announcements and to presentations. Marketers searched new methods to make connections with the consumer. This research has brought the usage of new mass media means that developed with technology. Marketers who have to act with Announcement presentation and disposal tripartite, had to specify new attitudes to observe the effect of the announcements.Electro-mechanic based mass media means have been the new field to bring the marketers and consumers together. At these areas, adds found place first at radios then with placements at cinema and last at the tv. Nowadays it has been developed with video games songs and new several areas. The subject of the thesis, product placement is a new concept appeared with cinema and developed at tv. It s called as a affective and cheap method to break the apathy of the consumers against the adds but not become perceptible at the moral and law sides.At the study product placement concept has been studied and appliying methods are considered. İt has been searched the efficiency of product placement with sample placements.Keywords: Advertisement, Television, Cinema, Product Placement, Brand Placement