Consumer impulse behavior during purchasing on the internet

iiiABSTRACTCONSUMER IMPULSE BEHAVIOR DURING PURCHASING ON THEINTERNETAyşegül ÖzaydemirManagement SciencesAnadolu University Graduate School of Social Sciences, June 2006Adviser: Prof. Dr. Yavuz OdabaşıOnline purchases increase in Turkey. Therefore it is important to know aboutonline impulse buying for online sellers.Consumers not only shop for their needs, but also they shop for curingdepressive mood, express themselves or enjoyment. There are other irrational behaviorswhich increase likelyhood of impulse buying.In this thesis, consumer impulsivity during purchasing on the Internet andfrequency of consumer online impulse buying are explored. Questionnaries arecollected from the CEOs, upper and medium level managers, who work in thecompanies, which are located at Eskişehir Chamber of Industry Organized IndustrialDistrict. Consumer impulse behavior during online purchasing is low, but impulsepurchasing increases when consumers shop online more often. Exploring the consumeronline impulse buying will be easier when consumers shop online more.