A study on corporate social responsibility communication of Turkish, American, English and French companies through their corporate web sites
2012
0 görüntülenme
0 i̇ndirme
Danışman: Doç. Dr. Hilal İnan
Özet (EN)
The study compares the extent and content of corporate communication about corporate social responsibility (CSR) in Turkey, The United States, The United Kingdom and France. In particular, the study investigated the nature of CSR principles (approaches), processes, and stake holder issues discussed in web pages. The results show that businesses in the four countries do not display the same eagerness to appear as socially responsible and employ diverse means to convey social responsibility images. The results show that Turkish companies are less eager to communicate their Corporate Social Responsibility initiatives on their websites compare to Western counterparts. Yet when it comes to communicating certain areas or subjects of CSR such as sponsorships of sport events or teams, education and environmental issues evidence was found that Turkish companies had huge amount of content related to these subjects on their corporate Webpages.
Yazar
Murat Gülmez
Bu Yayına Nasıl Atıf Yapılır
Murat Gülmez (Doctorate thesis). A study on corporate social responsibility communication of Turkish, American, English and French companies through their corporate web sites, 2012, Çukurova University.
Anahtar Kelimeler
Lisans
Tüm Hakları Saklıdır
Bu eser belirtilen lisans koşulları altında paylaşılmaktadır.
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