The design differences of Turkey's denim wear according to countries

Denim fabric, which started to be used as the sailors? costume in the 16th century and as the workers? garment in the 18th centuries has committed symbolic meanings in the periods during and after IInd World War when the social changes occured. In today?s world denim takes its place among indispensable products of the textile sector and plays an important role in setting fashion trends.The purpose of this study is to analyse the designs of the companies that export denim ready wear and to display the design differences according to countries.The denim ready wear export has a significant role in the world?s textile production market. Denim export has a big part in Turkey?s ready wear export. It is very important for the country?s economy. Turkish companies which export denim have recently improved in model designs. They market their own collections which follow today?s fashion and trends abroad. These collections must be stable in terms of prices in today?s competitive environment.Denim fabric, which never looses its popularity, has a sociological importance during the transformation of usage methods and undertakes a kind of identity task in structuring of the societies.In this study seven companies that export denim ready wear were investigated. Special attention was paid so that the companies that were investigated having design departments and export to different European Union, Russia, former Eastern Block and Middle East countries. The models produced at these companies exported to which country groups are determined and the models were studied. These models were investigated according to pattern structures, washing techniques, print- embroidery properties, fabric structures and garnish methods. Observations were made by company visits, interviews with the people who were specified as suitable for the purpose of the research and answers were noted. Cooperations were made with the staff and hatching model that is based on observation and investigation is used.As a result, although products that are sold to European Union, Russia, former Eastern Block and Middle East countries follow today?s fashion trends, designs are distinguished from each other with small details. Furthermore some classical designs are sold to every country. According to the observations, a model preferred at one country may meet with interest and be sold at another country.Europeans usually prefer classical models. They prefer fabric with medium thickness does not change seasonally. Russians immediately follow fashion trends and prefer very variable, fulsome models and clothes that expose body lines of women. Middle East countries follow denim trends closely and are open to changes and wear all types of models. Especially, washing techniques and cutting styles that match with the trends are used at mens? trousers.