Advertisement effects on university students expenses of food: Example of Ankara and Ardabil

Advertisement, which has a widespread promotion tool in our days, provides big utilities for both producers and consumers. By means of advertisements, consumers are getting informed and having fun. The corporations of sellers and producers introduce their products to remind the consumers of their products.This research is fulfilled over the university students in central of Ankara and central of Ardabil to determine how advertisements effect the university students purchasing behaviors.Eight hundred university students are included in the surveys. With the idea that the there must be differences between the cultures of university students in Ankara and Ardabil, and that it must also effect the purchasing behaviors of university students, the survey was carried out through stratified sampling, and universities were separated into two: Ankara?s and Ardabil?s. Eight universities were chosen; four universities in Ankara, four universities in Ardabil. Universities in Ankara are Gazi University (a state university), Hacettepe University (a state university), Ankara University (a state university) and Baskent University (a private university). Universities in Iran are; Ardabil University (a state university), Meshkin University (a state university), Mazenderan University (a state university) and Azad University (a private university).In the research, a survey covering 16 questions for the part in Ankara and 15 questions for the one in Ardabil, was conducted. Obtained data were classified and analyzed with SPSS 15.0 packet program. Chi- square Relation Analysis was applied in analysis of the data.Key Words: Advertisement, University Students,Ardabil, Purchasing Behaviors, Expenses of Food.