Reflections product packaging design of typography and color factor

Packaging, the product and the consumer that establishes a dialogue between a promotional and communication tool. The language of the product, the way you talk with consumers. Packaging, consumer purchasing prepares to act. More awareness of the product from its competitors, contributing to awareness. The packaging of the product and the brand that adds to the positive impact and increasing appreciation has a positive impact on purchasing preferences. Get a foothold in the market of the product; accurate and efficient selection of a packaging material is linked to the structure according to the type and format compatible with the selected colors designed by depends on the view. Advertising and promotion of brands that are in competition in the sense of cutthroat competition in the industry, given the Visual identities of the products offered for sale on the shelves, designs have begun to be more attention to product quality. The difference among similar products offered for sale on the shelves to High Availability, the physical structure with well-designed packaging, the product reaches the consumers by making it more popular among other competitors. In this study, primarily in branding and packaging concepts were investigated. Both of the titles that describe the relationship of these concepts with each other in the context of samples of food packaging were used. Keywords: Brand, Packaging, Design, Color, Typography