The development of sports apparel in Turkey after 1980 and contemporary approaches to sportswear design

The purpose of this study, popular culture in 1980 and aftert hat in Turkey, consumer society, youthculture and ssports apperal development in Turkey, by examining the developments in the field of media and examining their effects on the fashion sector on the basis of sportswear. Today, the emergence of sportswear and the forms of use thatare not restricted to sports are handled by the designers, has become a prefferred from of dressing outside of the known. Focus point 1980 and earlier, the concept of sportswear was only preferred by people, it has been seen in these years that mankind use sportswear for activities in ruralareas such as horseriding, hunting, fishing or it has also seen that they preferred thisstyle going to do sport. Sportsclothing has become wide spread with the development of popular cultures since 1980, consumers have begun to imitateclothing behaviors with the development of the media and have shown that they have created new styles of clothing. Togethar with the transformations that took place in 1980, sportswear has become part of everyday life and has become involved in clothing behaviors that will affect Daily wear. People have now come up with the usualway of consuming clothes, not just to gothespore but to the comfortable in their Daily lives. The inclusion of sport in everyday life and the transformation of sportswear into an out-of-purpose mode have been rethought by contemporary designers and have laid the ground work for th emergence of new types of clothing