Public relations activities in municipalities

The concept of public relations quickly takes on a new significance all over the World. To ensure a positive perception of institutional image is possible by good public relation practices. In democracies, local administration and especially municipalities,in addition to functioning with responsibility and respect toward their respective communities, need and therefore endavor to obtain their trust,respect,attraction and cooperation in order to perform their assigned tasks. In this effort, public relations come to the fore to make municipal functioning as productive as to respond to popular expectations and in this way to provide fort he congruence and productivity of the services supplied. Public Relations in the function of guiding the top executive member of an organization or enterprise in the policies to be determined and of caryying information to him/her related to public opinion views. Therefore, the person in charge of public relations must be near the top executive. What is important in terms of thepractice of public relations is which mass, howiwhen and what will be communicated. It is a must in public relations that rather limited and homogenous mass be determined. Once the target mass has been determined, municipality services are presented in the nearest places and with the most appropriate methods It is usually agreed that public relations is integral to democratic society and understanding of governance. Public relations help foster productivity of municipal governance in day to day conduct of fucntions as well as it helps develop individual and communal perception of democracy, it contributes to welfare,democratic debate,leadership and actions,municipal understanding, evaluation and development of public opinion and communication of municipal policies,services and functions to respevtive communities. Key Words; Municipality, Public Relaitons