The city image on the tv series as a public relations medium

This study was done through literature review, content analysis method, questionnaire techniques and ofcus group study with the aim of revealing the role of TV series in the process of creating city image. Model of City Image as a measurement model of city image; The 12 criteria set out in The Case Of Granada study were used. Content Analysis and thecategories obtained through Granada study were used on the episodes of Mardin based "Bir Bulut Olsam", "Adını Kalbime Yazdım" and "Aşktan Kaçılmaz" TV series broadcasted on national channels. The questionnaire form which was based on the content analysis findings was made by face to face interview technique with 387 participants in Tekirdağ province. Sample set was created from the participants who watched at least one Mardin based TV series, never been to Mardin and over 18 years old. Survey results were analyzed in SPPS 17 programme. According to the results of the questionnaire survey, the participants who followed the Mardin space TV series reached the idea that Mardin city identity items had an opinion on social problems, culture, work culture, education and university, urban architecture and urban charm. However, it was determined that the participants did not have an opinion on identity items related to categories of historical heritage, environment, transportation, traffic and communication, service. Based on the criteria of Granada, a focus group interview was held with 9 participants in Tekirdağ, who were at least 18 years old, followed by at least one set of Mardin specks and previously in Mardin or who is form Mardin. The image of Mardin city in TV series and the focus group participants were evaluated by comparing the perceptions of Mardin city image. According to this, focus group participants were criticized against the findings of Mardin city image reflected in television series. Interview results and questionnaire findings were evaluated systematically. In this regard, following the search, the data that TV series as a public relations medium has role on social problems and cultural values, city charm, economy, trade, education of a city image formation process was gained.