The effect of employees' perspective on digital transformation on motivation and performance

The digital age, which is developing rapidly around the world, leads to have digital transformation in all sectors. As a requirement of the digital age, businesses also have to keep up with this rapid transformation occurred in all areas. In addition to the various advantages that the digital age provides to businesses, unexpected factors such as the Covid-19 pandemic process have demonstrated that transformation for sustainability is no longer a choice but a necessity. Determination of a digitalization-based transformation roadmap in businesses and revision of all business processes and relations with all stakeholders are necessary for sustainability. Determination of employees', who are internal partners, perspectives on digital transformation is necessary to be able to be active in all business processes. Providing a sustainable competitive advantage can be supported through determining and correcting the deficiencies in conjunction with increasing employee motivation and performances. In this research, effect on motivation and performance of employees' perspectives on digital transformation was investigated. 350 white collar employee participated in the research. The research model and hypotheses were formed depending on the main purpose. In accordance with the main purpose, data were collected from the registered processes on the Chamber of Industry and Commerce which is operating in the province of Bolu, with the survey technique, which is one of the quantitative research method techniques. Data were analyzed via the SPSS program. In line with the findings obtained, it has been detected that the hypotheses developed at the beginning of the research are correct. As a result of the research, it has been seen that digital transformation has a positive effect on the motivation and performance of the employees.