Cartoons and consumption culture: The effects of consumption behaviors and consumption objects in cartoons on primary and secondary school children

This research is conducted in order to determine the contents of the cartoons that direct the consumption of primary and secondary school children, and to determine the effectiveness of the determined contents on children's buying behavior. In addition, the effects of consumption behaviors and consumption objects in cartoons on primary school children are determined. Reaching the aim is tried by analyzing the hypotheses created in this context. The first and second sections of the study cover the conceptual framework. In the first part of the study, explaining general concepts related to consumption, the literature about the effects of television on consumption is searched. In the second part of the study, the emergence of cartoons, their general characteristics, and the effects of ideologies produced in cartoons on child audience are tried to be conceptually explained. In the third section of the study, which makes the application section, a field study was conducted to investigate the effect of televised cartoons on consumer habits of primary and secondary school children. In this context, a questionnaire was applied to 380 primary and secondary school children in Bitlis province. The data obtained from the study was analyzed by frequency, T test and Anova test in the SPSS 25 packet program. The findings obtained from these tests were tabled and interpreted. As a result of the research, it was found out that there are no contents that affect children on cartoons and the interests to the products in cartoons that have a role in the buying behavior of the children is negative. Key Words : Consumption, Consumption Culture, Cartoon, Child, Television