Gastronomic identity in terms of sustainable competitiveness in destinations: The Cappadocia example

Competition throughout the world is increasing day by day. It has been a necessity for local stakeholders, especially destination managers and businesses, to show them different from other destinations and businesses in order to maintain their share in the tourism industry and increase their efficiency level. This is why destinations should give an identity to the products they own and emphasize that they are different from others. The actors involved in this role (destination managers and other stakeholders) can both attract visitors for a whole year (eliminates seasonalization) and transform the destination's cultural differences, irreplaceable products, resources that create value for scarce and consumers, its quality and image required.