Analysis of typography and visuals used in outdoor advertising posters in terms of graphic principles

This study includes the change of "outdoor advertisements", which is one of the important subjects of graphic design, from past to present, design principles and analyzes based on these principles. Outdoor advertisements play an important role in reaching the target audience and delivering the desired message. Its purpose is to reach the desired target by attracting the attention of the target audience with ads that are static, in motion or created by utilizing the possibilities of technology. The study consists of five main sections. In the introduction, the importance of outdoor advertising in the advertising sector is discussed. In the second section, the definition of outdoor advertising, its characteristics, historical process, terms used, advantages-disadvantages and design principles in outdoor advertising are examined. In the third chapter, outdoor advertising areas and types of advertising are discussed. In the fourth section, the relationship between outdoor advertising and marketing, advertising tools and audience identification are discussed. In the fifth section, important factors in design, design principles, visual classification and layout, visual continuity, typography, color, line and balance are discussed. In the last part of the study, a general analysis was made and the effect of typography and visual use on the target buyer in outdoor advertising posters was emphasized.