A study is about the effect of marketing variabies on advertising revenues in Istanbul media sector

People to live in relationship with the environment needs to communicate. The main purpose of the individual to communicate their thoughts and feelings by transferring across to the other party is to influence people's behavior and attitudes. Developing technology with industrialization and consequently urbanization, changing social conditions, gave a new dimension to the concept of communication and mass communication have led to the emergence of.With the emergence of mass media newspapers, media such as books and magazines, it has had an important position in our lives. Media today has the task of informing. Press the legislative, executive and judicial powers to become a major power after the mass communication and mass media is a result of ever increasing importance.News and information needs of society as well as creating and shaping public opinion in the press take such public services as businesses and other entities also act for the purposes of profit are the economic units. Ensure the survival of the press operation of the advertising are the most important factor.The aim of this study is to reveal the effect of marketing variables on advertising revenues. Moreover, the historical development of the written press, the Turkish print media and the structure of today's current market conditions have been studied.Key words: Print Media, Advertisement, Marketing, Communication