Evaluating the typography designs in Istanbul City Theatres posters in terms of graphic principles

Posters are widely used visual communication tools in the field of graphic design. Poster designs play a significant role in achieving goals such as advertising, sales, marketing, and attracting attention. Typography, as an important element of poster design, also serves a crucial function in conveying the message to the target audience, creating effective impressions in visual designs and posters. This thesis aims to examine the relationship between the visual messages presented in Istanbul City Theatres' poster designs and typographic designs in relation to human perception. It investigates the processes of conveying messages to the target audience, effective design principles, elements used, and design principles in the context of the effects of typography. The first section of this thesis titled "Evaluating the Typography Designs in Istanbul City Theatres Posters in Terms of Graphic Principles" discusses the concept of 'poster', elements used in poster designs, design principles, application areas, the historical development, and significance of poster designs. The second section provides a general overview of typography, including the historical development of typography, the psychological impact of font styles on people, the functions of typography as an expressive tool in poster designs, and its compatibility. The third section evaluates the development of typography related to theater themes in theater and city theater posters. The fourth and final section comprehensively examines Istanbul City Theatres' posters in the context of design principles.