Buying habits of Syiarn emigrants who live in İzmir for fast moving consumer goods and a field research

Because of Syrian 2011 civil war, lots of Syrians was forced to leave the place they live and migrate. This migration action was either inside the country and international migrations. Each migrate wave has effects on the place the migrations moving to. Turkey has been Syrian migration's first destination because of close border, culture and religious simulations and Turkish government who applied easy politics in front of the coming Syrian migrants. Since they have been in Turkey, the Syrian migrants have been trying to adapt the Turkish culture. Fast Moving Consuming Goods is taking an important place of each family's monthly expenses because of this it became the title of this thesis. Specially with the high number for Syrian migrants which some producers in FMCG sector is evaluating it as a potential market. The FMCG markets when the Syrian migrants are buying their products, shopping time, the factors behind choosing a market, the importance given to the Syrian products and FMCG buying habits are taking place in this research. The thesis has been done in İzmir 2018. The data was collected from 400 Syrian migrants who lives in İzmir and analyzed using SPSS 22.00 (T-Test and One Way Anova). Keywords: Migration, Fast Moving Consumer Goods, Buying Habits, Syrian Migrants.