Investigation of the relationship between perception of aesthetic procedure and social appearance anxiety in female social media users

Purpose: In this study, it will be examined whether there is a significant relationship between the perception of having aesthetic procedures and social appearance anxiety levels in female social media users. Previous studies have shown that adverse effects in individuals are also strongly associated with time spent using various media tools and problematic use of social media. Accordingly, when women who spend time on social media are constantly exposed to the perfect body image promoted by the celebrities, phenomena or their fellows they follow on these platforms; In the context of some demographic characteristics such as social environment, socio-economic status, educational status, the perception of having aesthetic procedures and the level of social appearance anxiety were examined. Method: The research group consisted of 562 women whose age is 18 and use social media. The scales used in this study, "Perception of Having Aesthetic Procedure in Social Media Scale", "Social Appearance Anxiety Scale" and "Personal (Demographic) Information Form" prepared by the researcher were applied online. Relational survey method based on questionnaire method was used in the research. Social appearance anxiety was determined as an independent variable, while the perception of having aesthetic procedures was determined as a dependent variable. The relationship levels between the perception of having aesthetic procedures and social appearance anxiety in female social media users were determined, and detailed information on the subject was given in the method section. Statistical analysis of the data obtained was analyzed using the "Statistical Package For The Social Sciences" (SPSS) 25 package program. Statistically, p<0.05 was accepted as the level of significance. Kurtosis (Kurtosis) and Skewness (Skewness) values were examined to determine whether the research variables showed a normal distribution. Findings: As a result of the analysis, the regression analysis of the cause-effect relationship between social appearance anxiety and the perception of having aesthetic procedures in women using social media was found to be significant. 17.9% of the total change in Perception of Having Aesthetic Procedure is explained by social appearance anxiety (R2=0.179). Social Appearance Anxiety increases the perception of having aesthetic procedures. When the Social Appearance Anxiety scores were compared according to descriptive features, it was determined that there was a significant difference according to demographic variables such as age, marital status, employment status, and having children, and there was no significant difference according to variables such as education status, income level, time spent on social media. When the Aesthetic Process Perception is compared according to the descriptive characteristics of the need scores; It has been determined that there is a significant difference according to demographic variables such as age, time spent on social media, marital status, working status, having children, income level, following aesthetic initiatives, and there is no significant difference according to the education level variable. Results: As a result of the research, it was found that the cause-effect relationship between social appearance anxiety and the perception of having aesthetic procedures was significant in women using social media. 17.9% of the total change in Perception of Having Aesthetic Procedure is explained by social appearance anxiety. Social Appearance Anxiety increases the perception of having aesthetic procedures. In the analysis of the sub-dimensions of the Perception of Having Aesthetic Procedure Scale with demographic variables, it was determined that there were consistent and significant differences.