The impact of public diplomacy on brand citys: Case of Trabzon

After the cold war, today we witness to all changes and developments in a positive way, governments are also leave hard power in the relationship with other governments and by using soft power and its activities, they choose the way to persuade and influence other side. Diplomacy, language use,the message given and target groups are taken to reshape international actor. This new 'mutual'diplomatic communication system that is applied from government to people or from people to people constitute the basis of public diplomacy. Today,in addition to the rivalry of brands and products, the cities have desire to introduce themselves and be the centre of attraction. As a consequence, cities which have deep-rooted history,natural and artificial beauty have aimed to attract touristsand thus invest and contribute to the city economy. In this study; public diplomacy, areas of public diplomacy activities, and the relationship with other disciplines, and the concept of brand city, with the model of Trabzon city from Turkey have been investigated throughout the literatüre. For this aim the works of the public enterprises in Trabzon Vilayet on brand city have been studied in a comparative perspective to with regards to public diplomacy, the applications of brand city perception in the world. Key Words; Diplomacy, Public Diplomacy, Brand, Brand City, Trabzon