Process for the cultural city branding and Şanlıurfa sample

The purpose of this study is to create an action plan for Şanlıurfa to accomplish the goal of being a brand culture city which involved 2023 tourism strategy.In this study firstly existing literature has been scanned and later the acquired datas from the surveys which was made by the national tourist in Şanlıurfa interpreted by the SPSS programme.The scope of this study is the Şanlıurfa city which in 2023 tourism strategy.Surveys are answered by the domestic tourists who came to Şanlıurfa in june and july, northern cyprus citizens and turkish citizens who lived in other countries.According to the acquired datas, However Şanlıurfa is a high potential city in process of city branding, there are many steps to branding indeed. At first historical and cultural values must be repaired and cared besides the lack of infrastructure and superstructure has to be accomplished.As a result Şanlıurfa has to describe its character,logo and slogan thorugh creating cultural brand identity later it has to have cultural image.Key Words: Destination branding, city branding, cultural branding, brand identy, brand image