A research on the effectiveness and water brands in the brand context of the brand image

The brand image can be defined as the impression of a brand and the whole of the general evidence. Many factors influence brand image. The brand image is a holistic image of the brand that comes to the consumer's mind. Brand loyalty is a confrontation as a concept that tells consumers the level of commitment to a brand. All businesses strive to build brand loyalty in their markets. The purpose of this research is to determine whether the image of the water brands is affected by loyalty. It is another purpose of the research to test this effect separately for each brand while the value effect is generalized to the brand's overall effect. The research also investigated whether brand image influences loyalty and whether some demographic features of the consumer play a role. For this purpose, age, gender and income situation are discussed. Another purpose of the study is to test whether brand image and brand loyalty differ according to brands.